Vori Partners with KeHE Distributors to Provide Digitized Ordering to Independent Grocery Retailers in California

Team Vori

The pilot project enables grocer partners access to inventory via Vori’s ordering technology, enabling next-generation inventory replenishment

EAST PALO ALTO, CA (September 15, 2021)Vori, the new digital B2B ordering platform optimizing the grocery supply chain, today announced an agreement with KeHE Distributors®: the largest pure-play distributor of natural & organic, specialty, and fresh products in the U.S. The pilot project will offer select independent grocers another point of access to KeHE’s inventory, powering item replacement.

“We’re thrilled to partner with KeHE, bringing technology that supports retailers’ access to essential goods that fuel their communities with products they need and love. KeHE is a big part of that equation,” says Brandon Hill, CEO and Co-founder of Vori, “Not only will this alliance give our retail customers additional access to KeHE’s assortment of high-quality specialty, natural & organic, and fresh foods from their key supply chain partner, it will improve how the food supply chain functions.”

The retailers featured in the initial scope of the partnership are Berkeley Bowl Marketplace, Berkeley Bowl West, Rocky’s Market, and Oceana Market, all based in the San Francisco Bay Area. These early Vori customers use Vori to reorder inventory digitally. Adding KeHE to the Vori platform, will enable these retailers to access KeHE’s inventory and make the transactions nearly automatic, resulting in higher sales and significantly improved in-store operations

<div class="r-quote-block"><span class="r-quote">Vori is another tactical tool for our community to enhance the transactional processes that occur in stores daily.</span><span class="r-quote-author">Michelle DuFresne</span><span class="r-quote-author-title">VP of Sales at KeHE Distributors</span></div>

“KeHE is committed to making item replacements easy for its retailer partners. Using our proprietary tools KeHE CONNECT Retailer™ and the Digital Marketing Platform™ are key to providing visibility and ensuring shelves remain stocked with the items in the KeHE network. Vori is another tactical tool for our community to enhance the transactional processes that occur in stores daily,” says Michelle DuFresne, VP of Sales at KeHE Distributors. 

Vori enhances the retailer’s grocery replenishment process by allowing a store buyer to walk their store once and scan shelf-tags to reorder from all their suppliers. As a result, reducing the time it takes to replenish inventory by up to 80%. KeHE is the first and only national distributor to collaborate with Vori in this capacity.


About Vori

Vori is the only modern operating system for the grocery industry. Our technology democratizes access to the local, national, and global food supply, empowering retailers to provide their shoppers with flavors and products from an in-depth marketplace of high-quality suppliers. Vori allows store buyers to streamline their operations with wall-to-wall ordering and multi-vendor product discovery, right at their fingertips. Founded in 2019, Vori is backed by investors who share their vision of a future where food moves freely. Their investors include Greylock, Y Combinator, Village Global, South Park Commons, grocery industry experts from Safeway/Albertsons, and co-founders of Instacart, DoorDash, and Twitch. Learn more at vori.com.

About KeHE Distributors

KeHE Distributors®, LLC (KeHE) is the largest, pure-play distributor of natural & organic, specialty, and fresh products to more than 30,000 natural food stores, chain and independent grocery stores, e-commerce retailers, and other specialty products retailers throughout North America. With over 5,500 employee-owners, KeHE, a Certified B Corporation, drives its mission of serving to make lives better and bringing the next level of goodness, crazy GOOD™, throughout all aspects of its operation. For more about KeHE, visit KeHE.com or check out our social media channels: LinkedIn, Instagram, Facebook, & Twitter.

Simone Hadley Wilson
Head of Marketing

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